How and when does an established viewpoint of a society change? What does it take for a society (a very large group of people) to alter its collective opinion? Is there a “tipping point” for public opinion? A recent study using a naming game discovered that when a minority viewpoint became held by “at least 25% of the population,” that viewpoint “was likely to rapidly become the majority viewpoint.” In the naming game, “all participants participated as equals, similar to the way anonymous individuals interact online” through social media. A small minority of people can become powerful/influential by “pure, unwavering commitment to an idea” (Roni Dengler, Science, June 7, 2018).
Go to the source —
, D., , J., , D., & , A. (2018). Experimental evidence for tipping points in social convention. Science, 360(6393), 1116-1119. [Cited by]
